ByteDance has expanded its offering by launching software capable of generating videos based on text prompts, joining a growing number of Chinese tech firms entering a budding market also targeted by ChatGPT creator OpenAI.
Since Microsoft-backed, OpenAI unveiled in February its text-to-video model Sora, which is not open for public use as of now, Chinese companies have rapidly developed similar tools, with several launching models accessible to users.
Jimeng AI, developed by ByteDance-owned Faceu Technology, is now available on the Apple App Store for Chinese users, according to Reuters, following its release on Android on July 31.
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ByteDance Joins The Fleet OF Growing AI Apps
The release of a text-to-video model by the parent of short video app company TikTok follows a series of similar model releases in recent months in China. Kuaishou, one of China’s largest video apps, opened its Kling AI text-to-video model to a global audience late last month. Its beta version can be accessed across the globe, requiring only an email address for registration.
Chinese AI startup Zhipu AI also introduced its video-generating model Ying last month, and days after its launch another startup, Shengshu, officially launched its Vidu app. Faceu Technology comes under ByteDance's Jianying business, which is popular for its video editing app CapCut.
Jimeng AI offers subscriptions at 69 yuan ($9.65) monthly, 79 yuan for a single month, or 659 yuan annually. All these plans let users create around 2,050 images or 168 AI videos per month.
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Kling AI Video Generator Could Be A Threat To OpenAI’s Sora
Kling, created by TikTok’s rival in China, is the new kid on the block. This new AI-powered video-generating service seems to be right up there with the best. AI tools are becoming more and more capable, and it looks like the next big leap will be in the generation of video clips.
OpenAI, one of the biggest players in the segment, launched Sora video-generating AI this year. Now, Kling wants to brush shoulders with OpenAI’s offering. The name “Kuaishou” might not be familiar to you, that’s because outside of China it is called “Kwai.”
The service has managed to give a tough fight to TikTok in China. However, it now wants to foray into the AI-powered video generation segment. The company describes Kling as a “model of video generation.” Similar to other services, videos are generated based on the text prompts users give.
People who have used the service, like Min Choi, have shared some of the generated videos and the results seem to be quite impressive. The Kling AI website shows multiple samples of the generated clips. However, it’s imperative to remember that those clips might have been retouched in some way.