Apple Doesn’t Want To Use Meta’s Llama AI For IPhones

Apple, known for prioritizing user privacy, seems to have rejected a proposal from Meta to integrate its AI chatbot, Llama, into iPhones. For the unversed, Llama is a large language model (LLM), similar to Apple Siri or Google Assistant, and might provide enhanced functionality to iPhones users

As per a Bloomberg report, Meta approached Apple earlier this year to integrate its AI chatbot, Llama, into the iPhone ecosystem but Apple did not accept its proposal.

While Apple hasn’t officially given a word on the matter, sources close to the company suggest that privacy concerns were the main reason for the rejection. Apple is known for prioritizing user data privacy and control, and it’s likely that Apple doesn’t trust Meta’s track record with user data collection.

Also Read: OpenAI Acquires Rockset To Boost Its Enterprise AI

Why Did Apple Reject Meta’s Llama AI Proposal

Apple’s decision to reject Meta’s proposal to integrate its AI, Llama, into iPhones could also be influenced by other factors, including Apple’s recent collaboration and strategies related to AI. The company recently unveiled its AI tech dubbed Apple Intelligence, which features integration of OpenAI’s ChatGPT into its devices, including the virtual assistant Siri. This indicates that Apple is heavily invested in AI which aligns with its ecosystem and company standards.

The smartphone AI market has gotten very fierce in the last few months, with each company striving to bring unique AI-backed features to the table while maintaining control over user data. The company’s decision to focus on its own AI solutions could be a strategic move to make itself stand out in the market while keeping user trust intact.

That said, while the exact reasons for Apple’s rejection of Meta’s AI integration proposal are unknown, factors including Apple’s recent AI announcements, its focus on privacy, and strategic partnerships with OpenAI and possible teaming up with Google’s Gemini AI might have collectively influenced this decision.

Also Read: Butterflies AI Social Media App Uses Bots As A Feature

Apple Could Delay Its AI Features In EU

Apple says its Apple Intelligence generative AI tools, iPhone mirroring, and SharPlay screen sharing might not be available in the European Union in 2024, as previously reported by Bloomberg.

The Digital Markets Act (DMA), says Apple, citing the EU law that puts strict rules on “gatekeepers” that control huge online platforms to curb anticompetitive behavior. Recently, rumors have suggested that Apple and Meta could soon face charges over DMA violations.

As per the company, the DMA requirements saying those gatekeepers must let third-party companies interoperate with their services could compromise privacy and security.