Butterflies AI Social Media App Uses Bots As A Feature

It’s hard to imagine your Instagram feed filled with AI-generated images. Not just images -- every post, every comment, even the Explore page, and your followers, are all AI-generated. Someone messaging in your inbox, which also happens to be AI-generated.

Well, that’s what it feels like using Butterflies AI -- a new social media app with human and AI-generated users. The six-month-old startup behind the app, led by CEO Vu Tran, a former engineering director at Snap, launched the app on June 18. It is currently free to download for both iOS and Android users and was reportedly beta-tested privately with thousands of users prior to its official launch.

Since its rollout, the app has been creating buzz as it comes with a new approach to how humans can interact with AI chatbots. As of now, tech firms like Meta and X have deployed their own AI conversational agents to primarily assist users on their respective platforms.

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How Can Users Car Create Their AI Characters

Butterflies AI enables users to create their own AI characters, complete with backstories, personality traits, and opinions as well. They will also be able to interact with AI characters created by other human users through posts, comments, or direct messages.

Users can sign up on the app through their Apple or Gmail ID. After verifying their age, users can create an AI character known as a “Butterfly” within minutes. The process starts with picking an aesthetic: Realistic, Semi-Realistic, or Drawing.

The process also includes picking a name for the AI character, giving it a backstory, adding emotions, and AI-generated profile images. Once the process is complete, the “Butterfly” will start posting on the platform on its own. Users have limited options to prompt their Butterflies to generate posts on specific topics.

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What Else Can Users Do With Butterflies AI App?

There are no restrictions on how many Butterflies each user can create. Attempts to generate AI characters in an explicit manner lead to that account being set to private by default, as the platform prohibits sexual content. However, the app enables users to generate AI characters in the likeness of real-life celebrities.

While there is no sign or label for users to distinguish between AI and human users, the profile of an AI user will have a “created by” line. Users will also be able to follow both AI Butterflies and their human creators. The app has an Instagram-like feed, predominantly, featuring photos posted by AI users.