Vodafone-Idea seems to be putting its bets on the gaming space with an aim to offer a comprehensive digital entertainment experience to its customers. The company noted that its strategic approach involves a combination of value-added services and revenue generation, trying to fulfill the needs of Indian gamers. Recently, the company announced the launch of its first-ever grassroots eSports tournament – ‘Vi Game to Fame’.
"Vi Game to Fame highlights the company’s commitment to enabling exciting immersive digital experiences for its customers and foray into gaming with a comprehensive mobile gaming platform – Vi Games. Vi Games today, offers many premium and free online games across Cloud Gaming, Casual Gaming, eSports, AAA Games, Multi-Player Games, and more, that can be played on the Vi App," the company said in a statement.
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Vi Games Expanding Its Reach In Esports Segment
"Vi’s continuous efforts towards network enhancement have resulted in increased average 4G data speeds exceeding 10mbps. The availability of affordable data has democratized mobile gaming, supported by the rising penetration of affordable yet high-quality mobile devices. Users can now easily access games with enhanced RAM/ROM configurations that support rich gaming experiences," said Avneesh Khosla, Chief Marketing Officer, Vi.
Vodafone-Idea forayed into the mobile gaming market in 2022 with the advent of Vi Games. As per the company, over time, the new service has grown into three distinct services: Hyper Casual games for casual gamers, mobile cloud gaming for rich graphics-led games, and Esports for core gamers who like competing with others.
Khosla added, "All three services offer high-quality games with multiplayer capabilities and tournaments, providing users with an engaging and immersive experience while capitalizing on the increasing popularity of mobile gaming across various demographics."
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Vi Games Catering To All Kinds Of Gamers
Vi Games offers several games that cater to gamers of all kinds. The gaming portfolio includes three main offerings: Hyper Casual H5 gaming, esports, and the mobile cloud gaming service, Cloud Play. Non-metro regions in the country have witnessed growth in consumption, with states like Gujarat, Uttar Pradesh, Maharashtra, Rajasthan, Madhya Pradesh, Kerala, and West Bengal contributing around 65% of Vi Games’ total consumption, as per VI.
The most played games are mostly in the Hyper Casual category, with games like Quick Carrom, Solitaire Pro, Fruit Chop, Cricket Bash, and Bubble Wipeout. Quick Carrom, Vi claims, has seen more than 1.2 crore gameplays, while Solitaire Pro and Fruit Chop have each been played more than 1 crore times.
On Cloud Play, increased activity has been seen in Racing and Action games, with popular games including Asphalt 9, Hitman Sniper, Modern Combat 5, Gravity Rider Zero, and Shadow Fight.