Google has started rolling out ads in AI Overviews, which means users will now see product suggestions in some of their search engine’s AI-generated summaries.
For instance, if a user is searching for a recipe, the AI-generated response will provide some tips along with products beneath a “sponsored” header. Google spokesperson Craig Ewer told The Verge they’ll only show up if a question has a “commercial angle.”
Google has been testing ads in AI Overviews since May but says it’s moving ahead with a full rollout because it helps people “quickly connect with relevant businesses, products, and services to take the next step at the exact moment they need them.”
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Is Google Going The Microsoft Way?
As of now, ads are only coming to AI Overviews in the US on mobile. Microsoft similarly includes ads in its Copilot chatbot and recently changed how they surface in responses. Google is also making some tweaks to the formatting of AI Overviews.
After a test in August, Google will now display cited webpages more prominently on the right side of the summary, as it found this “has driven an increase in traffic to supporting websites compared to the previous design.”
It’s rolling out AI-organized search pages as well -- a feature that shows a custom results page with relevant information rather than showing just a list of links. This is currently only available on mobile in the US for searches related to meal ideas.
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Google’s Circle To Search Feature Coming To More Smartphones
Google’s visual lookup feature Circle to Search is being rolled out to more Android devices, according to a new leak. The AI feature that enables users to quickly run a web search on any visual element on the screen is currently only available on a few Samsung and Pixel smartphones. However, this could change as tipster claims that the Circle to Search feature is being added to the Tecno V Fold 2, launched recently.
The feature first made its debut with the Samsung Galaxy S24 series in January and was later expanded to older Galaxy smartphones and the Pixel smartphone series. Nine months later, the feature has not been released for any other brand of smartphones. However, tipster Mishaal Rahman claimed that Circle to Search is being added to the Tecno V Fold 2.
Sharing an image of the feature on the tecno foldable, Rahman claimed that the visual lookup feature will also be expanded to “more Android phones next month” finally ending the monopoly of Pixel and Samsung.