Apple recently hosted its annual event, where it unveiled its iPhone 16. However, the launches far from over. The company is reportedly working on its next event, this time with a focus on launching a new generation of MacBooks, powered by Apple’s latest and most powerful M4 chips.
According to Bloomberg’s Mark Gurman, the tech giant is preparing to launch these new MacBooks in an event expected to take place in the coming weeks. In his latest Power On newsletter, Gurman suggests that the company could launch its new Mac lineup featuring the M4 chipset, which promises faster processing speeds and upgraded machine learning capabilities.
Gurman suggests that Apple’s new in-house chip is up to 1.5 times faster than its predecessor, the M2, in terms of CPU performance and offers up to four times the rendering power for profession workflows like video editing, 3D design, and more.
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What to expect from the new MacBook lineup
While power is just one aspect, similar to the iPhone 16 series, which received the A18 chip to handle artificial intelligence tasks, the new MacBooks are also expected to integrate Apple Intelligence into the M4 chip. This AI integration is likely to play a significant role in boosting the overall user experience.
Gurman’s report suggests several new Mac models are said to launch at the upcoming event:
Model J604: A low-specced 14-inch MacBook Pro packed with M4 chip, made specifically created for users looking for powerful performance in a more affordable package. Model J614 and J616: These will be high-end and 16-inch MacBook Pros with pro-level M4 chip options, offering greater processing power for professionals needing top-tier performance.
Model J623: This will be an updated iMac featuring the M4 chip, targeted at offering upgraded desktop performance. Model J773 will be a revamped Mac mini, available in both standard M4 and M4 Pro configuration. This compact powerhoues is said to attract users who are seeking a high-performance desktop solution in a smaller form factor.
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Availability Details Of The New MacBooks
Speaking of the availability, Gurman suggests that while most of the new Mac models are ready to ship, the company could launch them at the same time. Some higher-end MacBook Pros and the M4 Pro-equipped Mac mini are still in production but are said to launch alongside the rest of the lineup.
Meanwhile, although the spotlight is one the new MacBooks and the M4 chip, the analyst suggested that other products are said to be launched at the event. Apple is expected to be launching new, lower-ends iPads, further expanding its tablet offerings.
However, Apple’s roadmap for its Mac lineup extends beyond 2024. In fact, according to the report, M4-powered MacBook Airs are slated to launch for the first quarter of 2025, with a new Mac Studio launching mid-next year. A new Mac Pro is also said to launch before the end of 2025.