Sony has announced the launch of its BRAVIA 9 series for the Indian market. The new flagship Mini LED TVs line follows the recent launch of the BRAVIA 3 series. The BRAVIA 9 75″ (75XR90) is priced at Rs. 4,49,990, while the BRAVIA 9 85″ (85XR90) comes at a price of Rs. 5,99,990.
The BRAVIA 9 features a sleek One Slate design that seamlessly integrates the screen and bezel, minimizing distractions. Its curved steel stand offers an elegant look, while the Underlay Stand allows flexible placement and supports two soundbar positions.
Available in 189 cm and 215 cm, the series is backed by the advanced AI Processor XR, which optimizes scenes for vibrant colors, deep contrasts, and exceptional clarity, enhancing the viewing experience for movies, shows, and games.
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Sony BRAVIA 9 Series Under The Hood
The Sony BRAVIA 9 comes with CR Backlight Master Drive technology for precise contrast and shadow detail, while High Peak Luminance ensures bright, detailed imagery even in daylight.
It uses Mini LED technology with CR contrast Booster 30 for enhanced depth, deeper blacks, and brighter whites, and XR Triluminos Pro for billions of accurate colors and vibrant visuals.
Studio Calibrated modes, including Netflix Adaptive, SONY PICTURES CORE, and the new Prime Video Calibrated Mode, optimize picture quality. The series offers support for IMAX Enhanced, Dolby Vision, and Dolby Atmos.
Moreover, SONY PICTURES CORE provides access to a library of Sony Pictures movies, including 4K HDR and IMAX Enhanced content, with 10 free streaming credits for 24 months.
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Other Highlight Features Of The BRAVIA 9
Speaking of the visual technologies, the TVs come with XR 4K Upscaling, XR Clear Image, and XR Motion Clarity provide crisp, clear visuals. X-Anti Reflection and X-Wide Angle tech improve viewing in bright conditions and from various angles.
Audio-wise, the TV comes with an Acoustic Multi-Audio+ system, featuring Beam Tweeter and Frame Tweeters, which delivers immersive sound. Voice Zoom 3 technology enhances dialogue clarity, and Acoustic Center Sync aligns audio with the on-screen action.
As for gaming, the BRAVIA 9 includes Auto HDR Tone Mapping, Auto Game Mode, 4K/120fps, VRR, and ALLM for smooth gameplay. Besides, the TV is powered by Google TV and offers access to 400,000 movies and TV episodes and 10,000 apps and games. It supports voice search, Apple AirPlay 2, and HomeKit for easy integration with Apple devices.
The TV comes with BRAVIA CAM features, such as gesture controls, ambient optimization, and Zoom Meetings integration to enhance user interaction and convenience. As part of the company’s Road to Zero plan, the BRAVIA 9 incorporates eco-friendly practices and materials, with an aim to achieve zero environmental impact by 2050.