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Razer Makes Million Dollars Selling RGB Mask; FTC Imposes Fine For Misleading Buyers

Kushal Bhattacharya  |   Apr 30, 5:32 AM   |   6 min read

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Highlights

  • Razer will have to shell out more than $1.1 million in refunds to customers who bought the RGB-clad Zephyr face mask.

  • Razer claimed that the face mask features N95-grade filters, but the FTC alleges the company never sent them for testing.

  • FTC’s proposed settlement will require the company to pay a civil penalty of $100,000.

Razer will have to shell out more than $1.1 million in refunds to customers who bought the RGB-clad Zephyr face mask, as per a proposed settlement announced by the Federal Trade Commission recently. 

 

Razer claimed that the face mask features N95-grade filters, but the FTC alleges the company never sent them over for testing and “stopped the false advertising following negative press coverage and consumer outrage at the deceptive claims.”

 

The Zephyr face mask was launched in 2021 as a cool-looking alternative to conventional face masks used during the covid-19 pandemic. Initially, the company marketed the mask as having N95-grade filters, it removed any mention of the grade after YouTuber Naomi Wu tore the mask and found the filters weren’t N95-grade. N95 masks are capable of filtering at least 95 percent of airborne particles, as per the Centers for Disease Control and Prevention.

 

Also Read: Overwatch 2'S New Update Won't Allow Unapproved Peripherals On Console

 

Razer Had Another Zephyr Mask In The Works

 

 

Razer also had plans to launch a $150 Zephyr Pro mask, which would have a voice amplification feature, but it never made it to the markets. At the time, the company acknowledged the claims about its Zephyr masks, noting that “the Razer Zephyr and Zephyr Pro are not medical devices, respirators, surgical masks, or personal protective equipment (PPE) and are not meant to be used in medical or clinical settings.”

 

As per the FTC, Razer was misleading the customers about the mask on social media and product pages. The authority also claims that the company never had its mask tested by the Food and Drug Administration or the National Institute for Occupational Safety and Health.

 

“These businesses falsely claimed, amid a global pandemic, that their face mask was the equivalent of an N95 certified respirator,” Samuel Levine, the director of the FTC’s Bureau of Consumer Protection, said in a statement. “The FTC will continue to hold accountable businesses that use false and unsubstantiated claims to target consumers who are making decisions about their health and safety.”

 

FTC’s proposed settlement will require the company to pay a civil penalty of $100,000. The settlement will also ban Razer from making “COVID-related health misrepresentations” and other “unsubstantiated health claims.”

 

Also Read: Vivo X Fold 3 Gets BIS Nod; India Launch Expected Soon

 

Razer Went Out Of The Box For Zephyr

 

The Zephyr was a completely different product from Razer, as the brand mostly launched gaming accessories and PC components that are meant for entertainment. At first, the product was positioned as something aimed to keep people healthy. But it also added a gaming feel to it by fitting it with RGB LEDs.

 

While it made for a slightly confusing offering, it received a positive reception at CES 2021 since the company had a history of showing off gaming-related concepts such as a three-screened laptop, a modular desktop concept, and much more. 

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Kushal is a Gaming and Esports writer at Gossip.GG. Aside from pouring hours into his beloved soulsike and RPG games, he also enjoys competitive FPS titles such as Valorant, Rainbow Six Siege, and Cou...

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