Oppo Bringing AI To All Smartphones, Aims For 50 Million Users

Oppo seems to have realized that smartphones will soon become the most important personal AI devices. The company has now taken on a mission to bring AI to all its smartphone lineups and aims to have 50 million users across the globe by the end of 2024.

Oppo is working on AI tech in-house but has also roped in companies like Google, Microsoft, MediaTek, and others to offer a wider range of experiences. The company has already filed over 5,000 patents related to AI, around 70% of which are in the field of AI imaging.

In January, the company became the first company to deploy an LLM with 7 billion parameters on a smartphone. It was tasked with natural language comprehension and things such as summarizing phone calls. The company has already released 100+ AI features to its phones in 2024.

Also Read: Google Defends Bizarre Search Results In The AI Overviews

Oppo Wants To Have 50 Million Users by End Of 2024

The company seems to be shifting its focus on generative AI and wants to cater to around 50 million users of gen AI. This includes uses for photo editing -- for example, removing an object from a photo and filling the void. Oppo says an average user taps this feature 15 times a day. Gen AI can also come in handy for users to create fun visuals to share on social media.

LLMs (Large Language Models) will be used for swiftly transcribing spoken words and performing real-time translation. Oppo also wants to offer cross-device uses where desktop and phone AI features work in tandem.

A Hybrid AI architecture is under the works, which will leverage both on-device and cloud AI. The latter is where Google steps in -- the Reno12 series and the next Find X flagship will make use of Google’s Gemini model. Moreover, they will have an AI Toolbox with AI Writer and AI Recording Summary features.

Also Read: After Google And Apple, DOJ Could Target AI Companies

Oppo Partners With Microsoft To Bring Phone AI

Oppo’s partnership with Microsoft focuses on enhancing the connectivity between desktop AI and phone AI and bringing fast and accurate answers through both natural voice and text.

The Oppo-MediaTek partnership focuses more on hardware, and the companies are coming together to tune chips to improve the storage and computational efficiency of future Oppo phones.

“We believe that the intelligent OS will be embedded with AI Agents and support multimodal interaction, meanwhile the third-party services will be provided in a more flexible way. This will result in a full-stack transformation and ecosystem restructuring of AI phones,” Nicole Zhang, General Manager of AI Product at Oppo said.