MediaTek To Take On Intel, Nvidia And Qualcomm With New Chips

Everybody is aware of Intel, Nvidia, AMD, and Qualcomm’s dominance in the chip market -- but in 2025, MediaTek might make a move to join them. According to Reuters, the Taiwanese chip company seems to preparing an AI PC chipset to launch in late 2025 specifically for Windows PCs.

Currently, Qualcomm’s Snapdragon X Elite is the alleged MacBook Air-beating buzz, and MediaTek wants a piece of that pie. As per the report, the new MediaTek chip will reportedly be aimed at the same Microsoft Copilot Plus PC program that Qualcomm helped kick-start with Microsoft.

There seems to be no opening for chipmakers like MediaTek now that Microsoft’s exclusivity arrangement with Qualcomm for an Arm-based version of Windows is finally coming to an end in 2024.

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MediaTek Not Alone To Launch Arm PC Chips In 2025

MediaTek isn’t the only company to take advantage of the lapsed Qualcomm deal; Nvidia and AMD also have plans to launch Arm chips in 2025. But Nvidia’s chip might be partially powered by MediaTek as well. At least that’s what a report from Taiwan’s United Daily News suggests, and Reuters has now confirmed that MediaTek is helping with that separate chip as well. Rumors also suggest that MediaTek and Nvidia might not work with a Steam Deck-sized gaming chip.

Why would Nvidia need MediaTek’s help if it already has its own Arm chip? Well, it could be because MediaTek is a fabless chipmaker, which means it doesn’t manufacture chips itself. Speaking of MediaTek’s own separate chip, Reuters suggests it leverages Arm’s “ready-made designs,” likely adopting Arm’s already-existing processing cores rather than something MediaTek came up with its own.

As far as the ready-made designs are concerned, they might power yet another Windows+Arm competitor for Qualcomm as well. “Executives at Arm have said one of its customers used the ready-made components to build a chip in roughly nine months for a design that is already complete, which MediaTek’s is not,” writes Reuters.

Also Read: Intel’s Gaudi 3 Accelerators Pose Stiff Competition For Nvidia GPUs

MediaTek Launched Dimensity Chips For Gaming

MediaTek has launched two new Dimensity chipsets for high-end mobile gaming. The company took the wraps off of the Dimensity 7300 and the Dimensity 7300X, a pair of 4nm chips.

The Dimensity 7300 chipsets allow for multitasking, high-end photography accelerated gaming, and AI-enhanced computing, while Dimensity 7300X is developed with flip-style foldable devices in mind, offering support for dual displays, the company stated.

“The MediaTek Dimensity 7300 chips will be important for integrating the latest AI enhancements and connectivity features so consumers can seamlessly stream and game,” said Dr Yenchi Lee, Deputy General Manager of MediaTek's Wireless Communications Business.