HP is launching two new Copilot Plus AI PCs targeted at businesses, aiming to boost the adoption of premium notebooks equipped with advanced chips designed to run artificial intelligence features in Windows. These PCs offer better battery life and security, particularly targeting the SMB segment.
During an event, the company said its EliteBook Ultra and HP OmniBook X, both use Qualcomm’s Snapdragon X Elite chipset, offer better productivity and collaboration for people who work in a hybrid work environment. The AI-powered notebooks are priced at Rs 1,69,934 and Rs 1,39,999, respectively.
“There is a lot of interest and many active conversations happening on the enterprise side. The feedback we have received, even from channel partners who are reaching out to our SMB customers, is very positive,” said Vineet Gehani, senior director of Personal Systems at HP India told Indian Express.
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HP Wants To Target New Business Users
These new notebooks are powered by an ARM-based Qualcomm chip capable of running certain AI tasks without an internet connection. They come equipped to run apps such as digital assistants and software that can generate everything from code to videos directly on the device itself, reducing reliance on cloud services.
HP is aiming at new business users, corporates, and small to large companies with its new AI PCs packing Qualcomm chips, aiming to revive sales and position these modern Windows-powered PCs as rivals to Apple’s MacBooks.
“We are encouraging upgrades and promoting more premium usage. Additionally, we offer exchange and device recovery services to our enterprise customers. If enterprise customers wish to return their old devices and upgrade to new ones, we have solutions tailored for that purpose as well. It’s a combination of these offerings that we are bringing to the market,” Gehani said.
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AI PC Segment Witnessing Fierce Competition
Intel has dominated the PC market for several years. However, with the launch of AI PCs, Intel has now joined AMD, Apple, Qualcomm, and Nvidia in the battle to integrate their chipsets into the next wave of AI-enabled computers.
Qualcomm, despite being a smaller player with a small fraction of PC sales in the Windows market, is challenging a market ruled by AMD and Intel. Their chipsets are based on Arm designs, offering competition to the x86 architecture. Intel and AMD will also provide advanced AI PCs with powerful on-device AI, boasting higher TOPS AI performance.
AMD recently launched new AI chipsets for AI PCs, which will start shipping in volume at the end of this month in select markets. Intel said it expected its Lunar Lake processor, a top-tier chip powering AI PCs, to ship in the third quarter.