AI engineers at Big Tech companies, such as Microsoft and Google, have told CNBC about strict deadlines and pressure they are facing to deliver tools, as the companies fear falling behind in the gen AI tech race. As per Nvidia CEO Jensen Huang, the AI tech is having its “iPhone moment.”
The tech workers spoke to the news outlet on the condition that their names would not be used publicly as they weren’t allowed to make any media appearances. The experiences they shared showcase the trend across the industry, rather than one company’s approach to AI.
They talked about how companies force them to chase rivals’ AI announcements and lack concern about real-world effects, something very common across the biggest tech companies, from Google to Amazon to Apple.
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Engineers Are Forced To Catch Up With Rivals
AI engineers and people in other roles in the field suggested that the biggest part of their job is to satisfy investors and not lag behind rivals instead of solving actual problems for users. Some even said their roles were shifted to AI teams to help support fast-paced rollouts without giving them enough time to learn about the AI tech, even if they were very new to the tech.
A common feeling they talked about was the feeling of burnout due to immense pressure and mandates that keep changing frequently. Many claimed that these companies are looking beyond surveillance concerns, and how AI affects the climate, all for the sake of getting more speed. Some said that many of their colleagues are looking for other jobs and are moving out of AI departments.
This is the dark side of the generative AI gold rush. Tech firms are racing to build chatbots, and image generators, and they are shelling out billions of dollars to train their LLMs (large language models) to make sure they stay relevant in the market that’s predicted to hit the $1 trillion mark within 10 years.
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AI Is Shaping The Decision-Making Of Big Firms
Tech giants aren’t shying away from acknowledging employees and investors about how much AI is modeling their decision-making. Microsoft CFO Amy Hood said during an earnings call that the software firm is “repivoting our workforce toward the AI-first work we’re doing without adding a material number of people to the workforce,” and said the company will invest in the tech as “the thing that’s going to shape the next decade.”
Meta CEO Mark Zuckerberg, also during the company’s earnings call, emphasized on AI products and services and the advancements in its LLM dubbed Llama 3. “This leads me to believe that we should invest significantly more over the coming years to build even more advanced models and the largest scale AI services in the world,” Zuckerberg said.