Complications in a relationship are common, but very few are as complicated as the one between Apple and Google. Now, Apple has attacked on Google with a clear message to its 1.4 billion users -- stop using Chrome on their iPhones.
This is because Google is on a mission to convert Safari users to Chrome. It currently depends on Safari to drive most search requests from iPhones-enabled by a financial arrangement between itself and Apple, whereby Google search is the default on Safari. But that arrangement could soon be sidelined by monopoly investigations in the US and Europe. And so Google is approaching Plan B.
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Why Is Apple Warning Against Use Of Google Chrome
Google Chrome only has a 30% install base across iPhone users -- Google’s target is to boost this to 50%, bringing another 300 million iPhone users inside its data tent. Apple obviously wants to stop this from happening.
Those 300 million pairs of eyeballs generate serious online revenue, and as search changes through the introduction of on-device AI, it will become a retention versus conversion battleground.
That’s why users might have seen Apple’s Safari privacy billboards popping up in the city where users live. What started as a local campaign in San Francisco has now gone global.
And while the ads did not specifically mention Chrome, they honestly don’t need to. Nothing else matters. Between the companies, Safari and Chrome enjoy a greater than 90% market share on mobile devices. And on iPhone, it’s a strange shootout between the two of them.
Also Read: Apple Issues ‘Mercenary Spyware Attack’ Warning For Indian Users
Apple Issues ‘Mercenary Spyware Attack’ Warning For Indian Users
Apple has issued a new set of threat alerts to Indian users in India and 97 other countries, warning them of a potential "mercenary spyware attack" aimed at comprising their iPhones.
"Mercenary spyware attacks, such as those using Pegasus from the NSO Group, are exceptionally rare and vastly more sophisticated than regular cybercriminal activity or consumer malware,” Apple said in the threat notification mail on July 10.
The same day IItija Mufta, media adviser and daughter of former Jammu and Kashmir chief minister Mehbooba Mufti, and Pushparaj Deshpande, founder of Samruddha Bharat Foundation, took to X claiming Apple had notified them of a possible hack on their iPhones. The company has been sending these notifications to users in more than 150 countries since 2021.