Apple Finally Announces AI Strategy, Joins Forces With OpenAI

During its annual WWDC event, Apple announced a slew of new AI-backed features in partnership with OpenAI. The company likes to call it “Apple Intelligence,” and it will the company battle the perceptions that it is lagging behind its rivals in the AI race.

Apple executives including CEO Tim Cook revealed the new AI features during a two-hour-long keynote at the annual Worldwide Developers Conference in Cupertino, California. “All of this goes beyond artificial intelligence, it’s personal intelligence, and it is the next big step for Apple,” CEO Tim Cook said. Apple also overhauled its virtual assistant Siri, which will be capable of hundreds of more tasks using ChatGPT.

Apple users will now be able to create their emojis based on language prompts and create summaries of emails in the mailbox through the tech giant’s in-house technology. Apple hinted that it would differentiate itself from rivals Google and Microsoft by putting privacy “at the core” of AI, which is known for using huge amounts of data.

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Apple Intelligence Coming To iOS 18

Apple’s senior vice president of software engineering, Craig Federighi, said that “Apple Intelligence” puts AI models “right at the core of your iPhone, iPad and Mac” and “protects your privacy at every step.”

The new features will be available when Apple releases iOS 18 later this year. However, the full suite of features will only be available for the more recent models on the iPhone, iPad, and MacBook. OpenAI CEO Sam Altman expressed his happiness in a social media post after partnering with Apple to integrate ChatGPT into its products.

Apple has long avoided the term “artificial intelligence,” and has been under a lot of pressure to keep up with rivals Google and Microsoft in the AI race. Investors, however, weren’t impressed with the latest announcements, with shares of Apple going down by 2 percent.

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Apple Reduces Number Of Updates iPhones Will Receive

has not provided a minimum guarantee for software support, though it has often bested other firms when talking about updates. Now, though, Apple has finally committed to a minimum support timeline for the iPhone, and it’s much less than what some of its competitors provide.

In April 2024, the UK’s Product Security and Telecommunications Infrastructure (PSTI) regulation came into effect. This regulation forces companies that produce, import or distribute internet-capable devices in the UK to comply with certain security requirements.

Since iPhones are also internet-capable products, Apple is required to comply with the UK’s PST regulation. The company also released its compliance statement for the iPhone 15 Pro Max, revealing that its “defined support period” is a “minimum of five years from the first supply date.”