Apple recently unveiled its M4 chip when it launched the iPad Pro (2024) earlier this year. Logically, the company plans to bring its latest processor to the Mac line, which is currently powered by its precursor. The shift from M3 to M4 will reportedly kick off this year, and beyond the chip bump, at least one Mac model is said to come with dramatic changes.
According to Bloomberg Power On’s subscriber edition, Apple will bring M4-powered iMac, MacBook Pro, and Mac Mini computers in 2024. Interestingly, at least one of these machines is said to come with some significant modifications apart from the M4 chip.
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Apple Could Refresh MacBook Air, Mac Pro, And Mac Studio
Apple could continue overhauling its M4 Mac next year by bringing upgraded the MacBook Air, Mac Pro, and Mac Studio. The newsletter states:
“The overhaul will include the iMac, MacBook Pro, and Mac mini this year, and then the MacBook Air, Mac Pro, and Mac Studio in 2025… Now, there is one twist. Though the M4 overhaul will mostly focus on making the computers more powerful, there’s at least one Mac model that will get more dramatic changes. Stay tuned.”
While the report doesn’t specify what the “dramatic changes” will be, it’s safe to assume it would be a redesigned Mac Mini. After all, the company recently overhauled its iMac and MacBook exteriors, and the Mac Mini has looked the same since its Intel era.
The new design could potentially come with a slimmer body, as the company’s M-series chips are more efficient than the previous Intel ones and don’t require as much cooling. If the company sticks to its release patterns, the first batch of m4 Macs will likely be announced in November. Meanwhile,e, the second batch might launch in the summer next year.
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Apple TV+ Could Soon Introduce Advertisements
After recruiting several advertising executives earlier this year, Apple is continuing to show signs of an upcoming ad-supported Apple TV+ plan. As per a new report from The Telegraph, Apple has held meetings with a large UK rating body to discuss options for tracking advertising.
The company reportedly sent executives to meet with the Broadcaster’s Audience Research Board (BARB) to discuss additional data collection required for advertising. BARB is a large ratings agency in the UK, and it keeps track of how much time viewers spend watching Apple TV+ content.
A number of competitors such as Disney, Netflix, and Amazon, already work with BARB. The meetings serve as a strong indication that Apple is planning something related to advertising.