Diablo IV couldn't have gotten off to a more 'auspicious' start, generating $666 million in global sell-through in just 5 days. This makes the game the best-selling launch in Blizzard's history, and given the critical acclaim, it might just become one of the publisher's most successful games of all time. Blizzard has to be extremely with the success of the game as it has reignited interest in the franchise in a big way.
The Diablo IP is extremely lucrative for Blizzard as the franchise is now spread out across different platforms, including mobile. Diablo Immortal on mobile was also a massive success and continues to sport a fairly large active player base, a year after its launch.
"On behalf of Blizzard, we want to thank the millions of players around the world who are immersing themselves in Diablo IV,” said Mike Ybarra, President of Blizzard Entertainment. "Diablo IV is a result of our incredible teams working together to craft and support genre-defining games, build legendary worlds, and inspire memories that will last a lifetime. We’re humbled by the response, proud of the team, and remain committed to listening to our players and ensuring Diablo continues to exceed expectations for years to come.”
Also Read: Diablo IV Launch Sets New Record For Blizzard, Becomes Fastest-Selling Game Of All-Time
Diablo IV On-Track to Become One of Blizzard's Most Successful Games of All Time
The team at Blizzard shared some rather impressive statistics for DIablo IV, such as:
- 276 billion demons killed since Early Access: nearly 35 times the global population.
- Players have been vanquished over 316 million times
- …over 5 million of those vanquishings were at the hands of the Butcher.
- But they’re not falling alone - players have created a party with friends over 166 million times.
- 163 players have made it to the maximum level in Hardcore mode, where deaths are permanent.
In addition to being one of the best-selling games of the year, Diablo IV ranked #1 on Twitch from Early Access on June 1 through June 9, breaking Blizzard records for both hours streamed and watched over a similar period. The success of the game on launch has to have motivated the team at Blizzard to build on the momentum with post-launch content.
Blizzard's focus right now has to be on keeping the ball rolling and capitalizing on this wave of momentum. The game's strong core mechanics paired with Blizzard's flair for storytelling has resulted in one of their most critically-acclaimed releases of all time.