Continuing their collaboration, Intel has teamed up with Dentsu Gaming and StreamO, India’s largest community of ‘video-game watchers’ on YouTube to unveil the 2024 edition of the yearly gaming festival - Intel Gamer Days.
Under the banner 'Intel Gamer Days X Dentsu Gaming X StreamO 2024,' the campaign is aimed at Gen Z audiences deeply connected to gaming communities around the globe, across 35 countries. With a focus on engaging millions of gaming enthusiasts, the campaign highlights the thriving potential of Gen Z gaming communities in India and beyond.
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Intel Gamer Days X Dentsu Gaming X StreamO 2024 Details
This year’s campaign sought to navigate the ever-evolving challenges of reaching Gen Z gamers - an audience that uses ad-blockers and rejects traditional forms of advertising embracing the immersive nature of gaming as a new medium of advertising.
The Intel Gamer Days X Dentsu Gaming X StreamO 2024 campaign highlighted the immense influence of gaming communities and the untapped potential within the country’s growing gaming market.
The collaboration featured major OEMs like Asus, Acer, Dell Technologies, HP, Lenovo India, GIGABYTE, MSI, and ASRock Inc., along with a diverse array of content created by 350+ gamer influencers across 8 regional languages and 10 top-tier games. With a creative blend of Instagram Reels, YouTube Shorts, and Instagram Collaboration Posts, the initiative delivered high-impact content, seamlessly engaging youth gamers.
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India’s Gaming Market Could Reach $9.8 Billion By FY29.
India’s gaming industry is said to expand from USD 3.7 billion in FY24 to USD 9.8 billion by FY29, achieving a compound annual growth rate (CAGR) of around 20 percent, as per a report from consulting firm 1Lattice.
This growth is attributed to several factors, including increased smartphone adoption, a young demographic, and government initiatives aimed at upgrading India’s presence in the global gaming sector.
As per the report, with more than 950 million internet users and 820 million smartphone users, India’s gaming base reached 560 million in FY23. Key drivers of this growth include enhanced connectivity, affordable high-quality smartphones, and the expansion of digital payments, which have all contributed to the industry’s reach.
45 percent of India’s demographic is under 29 and is actively engaging with gaming, leading to a demand for more immersive experiences. The rise of gaming influencers, particularly during the COVID-19 pandemic, has also drawn new players into the gaming landscape.