It’s a known fact that Google wants users to shell out money for its YouTube Premium subscription service. Beyond adding new and exclusive features to the paid tier, the platform has been making the free service more irritating for users, forcing them to subscribe.
Now, the video-streaming platform is hiding the countdown timer and grayed-out skip button when playing ads in its mobile app. The skip button now suddenly appears once a user has seen enough of the advertisement.
Also Read: YouTube Boosts Premium Service Subscription Prices In India
YouTube Forcing Free Tier Users To Subscribe
According to Android Police, YouTube for mobile is now hiding the countdown timer when playing ads for some users. The change was seemingly applied to push viewers to focus on the ads itself rather than when they skip it. So, instead of locking the skip button behind a visible timer, the button appears when users have seen a specific portion of the ad.
What’s interesting is that users can still estimate when a YouTube ad will become skippable through the yellow seek bar at the bottom of the video. This subtly gives them the needed information without distracting the users from the sponsored content.
Like most fresh youtube introductions, this change to how ads work on mobile seems to be a limited test. The company has yet to officially announce it, and not all users are seeing this change. Whether Google kills it or expands its availability to all users remains unclear.
Also Read: Google Messages Discreetly Discontinues YouTube PiP Support
YouTube Shorts Update Increases Video Length To 3 Minutes
YouTube recently launched a bunch of new features and changes to YouTube Shorts, which the company says will make short-form content more useful and engaging. In a blog post, YouTube announced that starting October 15, creators can upload Shorts that are up to three minutes long.
However, the change is only applicable to videos that are square or have a tall aspect ratio and any of the older videos won’t be affected. YouTube also brought some changes to its Shorts player, which it claims will help creators take center stage and allow viewers to focus on the content they love.
In the coming months, YouTube says creators will be able to tap into the vast universe of their favorite videos, and music videos and even pull from multiple clips on the platform. Speaking of YouTube mobile, users will now see the new Trends page for Shorts and get a preview of the Shorts’ comment section from the feed itself.