Wimbledon is coming to Fortnite! The All England Lawn Tennis Club has partnered with American Express to launch a virtual Race to Wimbledon in Fortnite Creative. The announcement also promises a series of digital experiences, including new features on its Roblox experience WimbleWorld, a new gamified tennis app Wimbledon Smash, and a collaboration with a leading mobile game Tennis Clash.
The set-up will let players in groups of six will run, drive, parkour and fly through Wimbledon suburbs and explore local landmarks such as Andy Murray’s golden letterbox, Wimbledon’s Centre Court etc. Wimbledon’s entry into Fortnite is part of the tennis giant's ongoing digital expansion. Chris Clements, Digital Products Lead at the All England Club, shared, “The magic of Wimbledon has reached many generations of fans in every corner of the world. With changes in the way people consume content and interact with sports events, it is important that we find new ways to reach them and convey what makes Wimbledon so special. We believe this range of initiatives, including Race to Wimbledon, will help us achieve this ambition.”
Race To Wimbledon Promises New-Age World-Building
Race to Wimbledon will be available to play on-site throughout The Championships at the American Express Fan Experience in the Southern Village. Players may attempt to beat the time of American Express ambassador Andy Murray and post their time to social media or navigate around quirky obstacles such as giant strawberries or tennis rackets.
Wimbledon is also giving fans a chance to have their name displayed just feet away from the famous Centre Court, as the Wimbledon Smash leaderboard will be shown on screens around the Grounds between July 3 and 16. Fans need to register within the game for this opportunity. During The Championships, fans can participate in the Wimbledon season on Tennis Clash, the popular tennis mobile gaming app.