Snap Inc. chief executive Evan Spiegel believes that augmented reality (AR) hardware will be the next big thing in computing. He hopes that the social media company's early leaps with the budding technology will give it an advantage over rivals, including Apple, Google, and Meta.
At the company’s annual Partner Summit, Spiegel revealed a new operating system called Snap OS that is purpose-built to power its fifth generation of Spectacles AR glasses and future hardware.
The new OS comes with a natural interface that uses the person’s hands and voice and the main menu is in the palm of their hand, with no controllers needed, as per the demos shown by Spiegel at the event.
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Spiegel Wants to Attract Developers To The New Platform
"Snap’s Spatial Engine understands the world around you, powering immersive Lens experiences that integrate into your natural environment. An astounding 13-millisecond motion-to-photon latency renders Lenses with incredible accuracy," Spiegel said.
Lenses are a kind of AR experience that allows people to add 3D effects, objects, characters, and transformations to the environment before taking a picture or a video. The Snap chief also wanted to attract developers to build software for the new platform.
"We’re developers ourselves. So we know what it feels like to deal with the arbitrary rules and high developer taxes that platforms demand today. We know how hard it is to build something great and we want to make it easier for all of you" Spiegel said.
The company is also joining forces with ChatGPT maker OpenAI to offer developers access to multimodal large language models, letting them easily build Lenses that recognize objects around them and provide more context. "We want developers on Spectacles to be able to invest in building amazing Lens experiences. So we’re launching Spectacles with no developer tax," he said.
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Developers To Face Some Initial Hurdles
Developers who wish to build and test lenses for the new platform will face some big initial hurdles: a big upfront cost. The new Spectacles are available for developers to access through the Spectacles Developer Program in Lens Studio, which costs $99 plus the tax per month with a one-year commitment, which effectively translates to $1,188 plus tax per year. The program is currently available only in the US.
During the keynote, Spiegel said that developers and partners, like LEGO Group, ILM Immersive, Niantic, and Wabisabi Games are using Lens Studio and Snap OS to create new Lenses for Spectacles.
This move comes as Meta is said to bring its AR glasses to its Connect conference soon. In April, the company announced that it is opening up Meta Horizon OS, the OS powering its Meta Quest mixed reality headsets, to third-party hardware makers.