Mayhem Studios, the mobile gaming studio backed by skill-gaming company Mobile Premier League (MPL), has managed to get undisclosed funding from Lumikai, a gaming, and interactive media-focused venture fund, signaling growing investor interest in local gaming studios.
It will use the funds to ramp up its operations, accelerate game development, expand its team of developers, and enhance its technological capabilities, the startup said on July 26. Mayhem Studios earlier raised about $20 million from investors such as Peak XV Partners (formerly Sequoia India), Steadview Capital, Truecaller, and Hased Emergent in 2023.
MPL rolled out Mayhem Studios in May 2022 to develop AAA mobile games for domestic and global markets. AAA games are usually big-update titles known for their high production value, detailed storylines, and complex gameplay.
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Mayhem Studios Already Building Its First Game
Mayhem Studios is building its first game titled Underworld Gang Wars, a battle royale that is rooted in India. The startup claims the title deeply integrates Indian culture and aesthetics into its gameplay. It will also feature iconic Indian locations, distinctive characters, and culturally relevant elements.
The game features two rival gangs, dubbed the Velvets and The Bhokal Toli. Players will be able to pick from a range of weapons, including traditional Indian weaponry, as they compete to be the last player standing.
“Their (Mayhem Studios) vision for a truly Indian experience and building world-class gaming IPs out of India aligns perfectly with our belief in the potential of India's video gaming industry to captivate global audiences. We're excited to fuel their journey and bring a truly promising project to life," said Salone Sehgal, Founding General Partner, Lumikai in a statement.
First announced in May 2022, Underworld Gang Wars was made out of a closed beta in May and is gearing up for an open beta, the company said. The game has managed to rake in more than 7.5 million pre-registrations since opening the pre-registration in May 2022.
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Indian Battle Royale Genre Witnessing Fierce Competition
“Underworld Gang Wars is just the beginning of our ambitious vision to create world-class games that resonate with players worldwide. We are committed to nurturing Indian gaming talent and showcasing the country's creative prowess," Mayhem Studios CEO Ojas Vipat said in a statement.
In India, the battle royale genre has been dominated by Krafton’s Battlegrounds Mobile India (BGMI), and Gerena’s Free Fire with other players including Epic Games-owned Fortnite, Microsoft's Call of Duty, and Respawn Entertainment's Apex Legends.
Pune-based game development studio SuperGaming is also working on a made-in-India battle royale game called Indus. The game is available to select users and is expected to debut on mobile, PC, and consoles later in the year.
India is the fastest-growing games market in Asia, be it revenue or the number of gamers, according to Niko Partners, a market research and consulting firm that covers video games, e-sports, and streaming in Asia.