It's been a rocky year for Indian gaming. Be it the imposition of a 28% Goods and Services Tax (GST) on online games or the recent looming threat of a Steam ban -- the industry continues to be vulnerable despite its massive money-making potential. However, industry leaders aren't backing down. While global giants like Kraton are ramping up investment in the Indian gaming system, innovators are renewing efforts to build up a self-reliant industry which can secure billions in future revenue for the country.
A recent report by EY stated that esports will generate a total economic impact of over ₹ 100 billion through investments, direct industry revenues, in-app purchases and other revenues by 2025. Another report by SuperData Research revealed that gaming bought in twice the global revenues of the movies and music industry combined! ($153.9 billion)
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Interactive Entertainment Is The Future
Zerodha co-founder Nikhil Kamath took to Twitter to share how interactive entertainment has more appeal to new-age consumers. "Interactive may be the form of content that works in the coming decade. #Esports may be the opportunity to invest in, not IPL teams/cricket, which cost as much as EPL football clubs today. In my limited experience, the younger gen. is less enamoured by cricket than my gen was," Kamath said.
Esports Prize Pool Higher Than IPL's?
A 2021 Sportskeeda data report shows that the prize pool of esports is poised to outgrow the prize pool of IPL, reaching up to a billion by 2025. BGMI had the biggest prize pool for a single event in the Indian esports scene in 2022 with Battlegrounds Mobile India Pro Series Season 1 offering $260,577 in prize money. The report also mentioned that the prize pool of Esports may surge to ₹1,000 million against the IPL's ₹650 million in the next year.
The rise in consumption & investments
The gaming-focused venture fund Lumikai revealed in a report that in the fiscal year 2022, India had the highest shares of game downloads globally and paying users accounted for 8 per cent of the number. Real-money games make for 25 per cent of the Indian gaming market which is expected to grow at 27 per cent per annum to reach 8.6 billion by 2027.
In the last five years, the Indian gaming industry managed to raise nearly 3 billion dollars from domestic and global investors and the funding increased by a whopping 380 per cent by 2019.
Gaming: The Newest Job Hub?
It was revealed last year that the Indian gaming industry is on its way to adding 100,000 jobs in FY23. The need for global production value and a seamless user experience is leading gaming studios to seek skilled artists and developers proficient in concept art, 3D modelling, animation and texturing. Game testing and quality assurance segments also have new open positions to offer.
Indian gaming directly employs around 50,000 people and 30 per cent of these are programmers and developers. Job opportunities are burgeoning in spheres such as virtual production, AR/VR and the Metaverse. While a game designer can earn roughly six lakhs per annum, game producers can earn roughly ten lakhs a year.
Kamath, in a recent interview, said that "The gaming sector is growing significantly faster than other forms of content. The younger generation who are in their 20s now, or teenagers, seem a lot less enamoured by old-school content than I might have been in my generation."