Instagram users who aren’t very popular on the platform might have to bear the brunt of the app’s new move. The quality of a video can be affected depending on its popularity. As per Adam Mosseri (the Meta executive who leads Instagram and Threads), videos that are more popular get shown in higher quality, while less popular videos get shown in lower quality.
In a video (via The Verge), Mosseri said the platform tries to show “the highest-quality video that we can,” but he said, “if something isn’t watched for a long time — because the vast majority of views are in the beginning — we will move to a lower quality video.”
This is not completely new information: Meta wrote in 2023 about using different encoding configurations for different videos depending on their popularity. But after someone shared Mosseri’s video on Threads, many users had questions and criticisms, with one going as far as to describe the company’s approach as “truly insane.”
Also Read: Threads To Soon Start Showing Instagram Comments
Instagram Preferring Popular Creators Over Regular Creators
The discussion prompted Mosseri to offer more detail. He clarified that these decisions are happening on an “aggregate level, not an individual level,” so it’s not a situation where individual viewer engagement will affect the quality of the video that’s played for them.
“We bias to higher quality (more CPU intensive encoding and more expensive storage for bigger files) for creators who drive more views,” Mosseri added. “It’s not a binary [threshold], but rather a sliding scale.”
Several users also suggested that this move creates a system that puts popular creators over smaller ones, as popular creators get to post in the highest quality, which reinforces their popularity, while smaller creators can’t break through.
Mosseri said it’s “the right concern,” but he claimed, “In practice it doesn’t seem to matter much, as the quality shift isn’t huge and [whether] or not people interact with videos is way more based on the content of the video than the quality.” Quality, he said, turns out “to be much more important to the original creator.”
Also Read: Instagram Working On Adding New Features For Your DMs
Instagram Brings Custom Profile Cards For Easy Sharing
Instagram has rolled out a new feature for creators that will make it easier for them to share their profiles with others. They will now be able to create a two-sided digital card on the Meta-owned social media platform which matches their style, thanks to multiple customizable options.
This feature comes after Meta brought a song-on-profile feature that enables users to further customize their profile by allowing them to add a song that matches their current mood or personality on their profile.