According to reports the launch of the new MacBook Air & iPads will be taking place without a corresponding event. Unlike a traditional Apple product launch, which typically involves a dedicated event, these product launches may take a different route, with a possible release accompanied by a private media briefing.
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Why Is Apple To Announce The M3-Powered MacBook AI & iPads Without Any Event?
While the devices are expected to be made available on Apple’s official website, it’s possible that there won’t be an official launch event. Instead, Apple could share product-focused videos and promotional material on platforms such as YouTube & Instagram. This trend can be seen even in the gaming industry with many games being announced online. A recent example would be the announcement of Pokemon Legends AZ in the recent Pokemon Presents.
Apple unveils the new 13 and 15‑inch MacBook Air with the powerful M3 chip
In a press release, Apple has stated the following about the new M3 Macbook Air:
With M3, MacBook Air is up to 60 percent faster than the model with the M1 chip and up to 13x faster than the fastest Intel-based MacBook Air. And with a faster and more efficient Neural Engine in M3, MacBook Air continues to be the world’s best consumer laptop for AI. The 13- and 15-inch MacBook Air both feature a strikingly thin and light design, up to 18 hours of battery life,1 a stunning Liquid Retina display, and new capabilities, including support for up to two external displays and up to 2x faster Wi-Fi than the previous generation.
The statement continued to state the following:
Combined with its world-class camera, mics, and speakers; MagSafe charging; its silent, fanless design; and macOS, MacBook Air delivers an unrivaled experience — making the 13-inch model the world’s bestselling laptop and the 15-inch model the world’s bestselling 15-inch laptop. Customers can order starting today, with availability beginning Friday, March 8.
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing stated the following on the new M3 Macbook Air:
“MacBook Air is our most popular and loved Mac, with more customers choosing it over any other laptop. And today it gets even better with the M3 chip and new capabilities. From college students pursuing their degrees to business users who need powerful productivity, or anyone who simply wants the unmatched combination of performance, portability, and industry-leading battery life, all in a fanless design, the new MacBook Air continues to be the world’s best thin and light laptop.”
According to the press release by Apple, The 13-inch M3 MacBook Air starts at $1,099 (U.S.) and $999 (U.S.) for education, and the 15‑inch MacBook Air with M3 starts at $1,299 (U.S.) and $1,199 (U.S.) for education. Both are available in midnight, starlight, silver, and space gray color options. In India, the 13-inch MacBook Air with an M3 chip starts from Rs 1,14,900, whereas the 15-inch MacBook Air can be purchased from Rs 1,34,900. Apple is also offering the MacBook Air with the M2 processor at a discounted price of Rs 99,900.