Apple is strongly considering making its smart glasses and is carrying out an internal study of the wearables that are currently on the market. As part of the project code-named Atlas, the tech giant has been gathering feedback from employees on smart glasses, according to a report from Bloomberg.
Apple’s Product Systems Quality team, which comes under its hardware engineering division, is the team that is conducting the exploratory study. The report said with the research, the company is planning to understand how smart glasses can be used and what features to include in them. It is also believed that Apple has plans to carry out more focus group testing down the road.
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Apple To Take On Meta Ray Ban Smart Glasses
A month ago, Apple reportedly carried out another internal study focused on developing an app that helps people with pre-diabetes monitor their blood sugar levels and track what they consume. Apple’s Vision Pro, which comes at $3,499, is yet to find mainstream success due to its high price, weight, and limited content.
If the company decides to go ahead with developing smart glasses, it will be in direct competition with Meta and its successful Ray Ban smart glasses that are manufactured in partnership with Luxottica Group SpA.
Smart Glasses enables users to take pictures, shoot videos, answer phone calls, and ask questions to an AI assistant. But their popularity could soon be eclipsed by augmented reality (AR) smart glasses, under-development by Meta and Snap, that overlay information on the glass.
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Apple Delays Vision Pro Headset’s Launch To Post-2027
Rumors of a cheaper Apple Vision Pro mixed reality headset have been going on for several months, sparking anticipation among tech enthusiasts. However, known Apple analyst Ming-Chi Kuo has now suggested that this lower-cost version won’t hit the market until at least 2027.
Instead, Apple is reportedly gearing up to release an upgraded Vision Pro model equipped with an M5 processor as early as next year. In a recent post on X, Kuo highlighted that the company’s strategy to launch a budget version of its Vision Pro has shifted. “Apple has delayed its plans for a lower-cost Vision Pro to beyond 2027,” Kuo wrote, noting that a new version featuring the M5 chip is planned for 2025.
Kuo also anticipates a budget model for the HomePods mini, which, despite being a more affordable option, did not significantly boost Apple’s smart speaker market share. “Even after launching the cheaper HomePod mini, Apple’s smart speakers failed to become mainstream products,” he stated.