As per the latest edition of Mark Gurman’s Power On newsletter, some employees at Apple believe that the company is two years behind in artificial intelligence development. Apple launched the Apple Intelligence feature at WWDC24 back in June, marking the firm’s first step into the world’s current AI craze.
There were several neat features that Apple built, including AI notification summaries, intelligent breakthroughs for important notifications, an all-new Siri with personal context, Image playground, Genmoji, and more. However, what’s interesting in the company’s AI strategy, which remained hidden until relatively late in the development cycle, is that they are not doing everything on their own.
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Is Siri On ChatGPT’s Level?
Apple Intelligence mostly depends on models that can run on-device, which also means that the requirements to run Apple Intelligence are pretty high. You need an A17 or M1 chipset or later, with at least 8GB of memory. However, the fact that they run on devices also inherently limits how information-heavy they can be.
That could be the reason that Apple announced a partnership with OpenAI for ChatGPT integration across the system. Users don’t have to use it, but it will be available for additional knowledge.
OpenAI develops some of the world’s greatest AI models, and Apple announced that they’d be supporting GPT-4o iOS, iPadOS, and macOS. It’ll be integrated in Siri as well as Writing Tools. ChatGPT integration was expected to close the knowledge gap, and now it’s known to everyone about the knowledge game.
As per Gurman, Apple’s internal studies show that ChatGPT is around 25% more accurate compared to Siri, and can answer around 30% more questions. He also later states that “some at Apple believe that its generative AI technology – at least, so far – is more than two years behind the industry leaders.”
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What Is Apple Planning For The Future
Apple’s track record shows it’s good at catching up in fields they are seemingly behind, like Apple Maps. Gurman suggests that Apple will be able to catch up regardless, of whether they do it themselves, hire people to do it, or acquire the necessary companies to do so.
Moreover, Gurman says that by 2026, Apple Intelligence will run on every device with a screen, with the iPhone SE gaining the A18 chip in March as we expected, and the entry-level iPad “probably” receiving an update later in 2025.
Apple has the upper hand, as it has tons of devices with high capability to run AI models, so it’s likely to benefit from it soon. It’s just a matter of how the company develops things in the coming days.