Apple has announced a first-of-its-kind Apple Immersive short film, which was shot specifically to be seen on the Apple Vision Pro headset. Dubbed Submerged, the short film is about a WWII submarine crew fighting a dangerous torpedo attack. The film has been directed by Edward Berger, Academy Award-winning director of All Quiet on the Western Front.
In the official trailer posted on the company’s YouTube channel, the director talks about producing this Apple Immersive film: “Everything we’re doing here is the first time that anyone’s ever done it. When you put on Apple Vision Pro, it does change the way you think about creating a story. It’s a wonderful new medium that just expands the horizon of storytelling. Because you’re not watching a movie anymore, you’re inside the story. It’s going to change the future of filmmaking.”
Submerged will be available starting October 10 only for Apple Vision Pro users. This is yet another way for Apple to add value to its spatial computer. After underwhelming sales in the US and mild reception in other markets, Apple is trying to push the Vision Pro as a device for entertainment and creating new interactions.
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Apple Planning To Launch Cheaper Vision Pro And Smart Glasses
California-based tech giant Apple is reportedly expanding its offerings in the augmented reality and mixed reality markets with plans for new devices. As per recent leaks, the company seems to readying itself to launch a more budget-friendly version of its high-end Vision Pro headset as early as next year.
Moreover, Apple is working on a pair of smart glasses that may become available several years down the line. Bloomberg’s Mark Gurman, in his Power On newsletter, revealed that Apple is dedicated to advancing its headset technology despite the challenges faced with the original Vision Pro.
The company is said to be developing a scaled-back variant of the Vision Pro, which is said to hit the market by 2025. this lower-priced model will likely feature fewer capabilities compared to its more expensive counterpart.
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Apple Also Working On Augmented Reality Glasses
Previous reports hinted that the lower-priced Vision Pro could be priced between $1,500 and $2,000, a significant drop from the current model’s price point. To achieve this lower price, the company might employ various cost-saving measures. Speculations indicate that this could involve eliminating certain sensors and cameras or using less expensive materials in the construction of the headset.
Besides, the company is also said to be working on augmented reality (AR) glasses. These smart glasses, which could be a competitor to products like Ray-Ban Meta Smart Glasses, are still in the experimental stages. Gurman previously mentioned that development faced delays because of technical setbacks. However, Apple appears to be pressing forward with the project, with potential availability not expected until 2027.