With AI hype taking over the web, being able to confirm a piece of content is authentic has become more important than ever. Adobe recently announced that it will begin rolling out a beta of its Content Authenticity web app in the first quarter of 2025, allowing creators to digitally certify their works as human-made. The company is immediately launching a Content Authenticity browser extension for Chrome to help protect content creators until the web app arrives.
Adobe’s digital watermarking relies on a combination of digital fingerprinting, watermarking, and cryptographic metadata to certify the authenticity of images, video, and audio files. Unlike traditional metadata that is easily circumvented with screenshots, the company’s system can still identify the creator of a registered file even if the credentials have been removed.
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Adobe’s New Tool Chrome Extension Coming Soon
This enables Adobe to “truly say that wherever an image, or a video, or an audio file goes, on anywhere on the web or on a mobile device, the content credential will always be attached to it,” Adobe Senior Director of Content Authenticity Andy Parsons told TechCrunch. Both the Chrome extension and the forthcoming web app will be available to the public, whether users are one of the company’s 33 million paying subscribers or Firefly users.
“We’re going to release the Content Authenticity browser extension for Chrome as part of this software package, and also something we call the Inspect tool within the Adobe Content Authenticity website,” Parsons said. “These will help you discover and display content credentials wherever they are associated with content anywhere on the web, and that can show you again who made the content, and who gets credit for it.”
The new announcement comes amid Adobe’s larger push for building trust through transparency in digital content. The company has founded industry groups — the Content Authenticity Initiative (CAI) and the foundational open standards consortium the Coalition for Content Provenance and Authenticity (C2PA).
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OpenAI Introduces New Canvas Interface For ChatGPT
ChatGPT will soon be getting a new interface as OpenAI has brought Canvas, meant for writing and coding projects. As per ChatGPT, Canvas opens in a separate window, enabling users and ChatGPT to collaborate on a project.
In a blog post, OpenAI said that currently in beta form, Canvas brought a new way of collaboration not just through conversation, but instead of creating and refining ideas side by side. “Canvas is a new approach and the first major update to ChatGPT’s visual interface since we launched two years ago,” said OpenAI.
OpenAI said that Canvas was built with GPT-4o and can be manually picked and selected in the model picker while in beta. “Starting today we’re rolling out canvas to ChatGPT Plus and Team users globally. Enterprise and Edu users will get access next week,” said OpenAI. It also plans to make the feature available to all ChatGPT Free users when it’s out of beta.