Nikon’s New Camera Tech To Distinguish Photos From AI Fakes

Japanese camera maker Nikon seems to be working on a new technology that will authenticate images on its cameras, enabling users to distinguish them from sophisticated AI fakes.

“We are working on the technology with a partner to ensure the authenticity and originality of images,” Sajjan Kumar, Managing Director of Nikon India, told Indian Express.

Without delving further into the partners or when the tech will be released, Kumar said that this will help users determine if an image was taken using a Nikon camera or not. This suggests the tech will have digital signatures, which can be distinguished from images created using AI.

Also Read: Asus Launches ROG Zephyrus G14 With AI Capabilities In India

Is Nikon Trying To Follow Sony And Leica’s Path?

Nikon’s upcoming tech seems to be inspired by other camera makers, such as Sony and Leica, who are also adding in-camera digital signature technology to determine the authenticity of their images. The Leica M11-P, for instance, includes Content Credentials built-in, enabling a picture to have detailed metadata included at the point of capture, serving as a verification stamp for the image. Sony also showcased how its machine-based digital signature tech works on the Alpha 9 Mark III camera when users capture an image.

AI is increasingly being used to trick users by producing fake images fueling disinformation and political divisions, but also triggering an existential crisis for camera makers. Tech firms, photo agencies, and new organizations are now taking steps to address the issue and are trying to establish standards for content provenance.

The Coalition for Content Provenance and Authenticity (C2PA), an alliance of global companies, including Adobe, BBC, Microsoft, Google, and OpenAI, has been created to increase transparency around digital media as AI-generated content becomes more prevalent.

Also Read: Nvidia Dethrones Microsoft To Become World’s Most Valuable Company

Kling AI Could Be A Threat To Content Creators

Kling, created by TikTok’s rival in China, is the new kid on the block. This new AI-powered video-generating service seems to be right up there with the best. AI tools are becoming more and more capable, and it looks like the next big leap will be in the generation of video clips.

OpenAI, one of the biggest players in the segment, launched Sora video-generating AI this year. Now, Kling wants to brush shoulders with OpenAI’s offering. The name “Kuaishou” might not be familiar to you, that’s because outside of China it is called “Kwai.”

The service has managed to give a tough fight to TikTok in China. However, it now wants to foray into the AI-powered video generation segment. The company describes Kling as a “model of video generation.” Similar to other services, videos are generated based on the text prompts users give.