Dell and Alienware have committed to strengthening the Indian gaming community's experience in immersive gaming as they opened up a brand-new gaming experience store in Kolkata, West Bengal. It is the second store of its kind in India, the first located in New Delhi.
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Dell and Alienware Store Launched in Kolkata
Gamers in Kolkata can now have top-tier gaming experience firsthand with the brand new store opening by Dell and Alienware along with experiencing brand new gaming titles and a futuristic gaming experience. It also sports a Battle zone, that allows the gamers to experience combat while testing multiple gaming hardware like laptops, desktops and more. The store is located in E-Mall, Central Avenue, Bowbazar, Kolkata.
The store opening began with the lighting of lamps and cake-cutting by the members of Dell and the gaming influencers. Dynamo, a popular gaming streamer with over 9 million subscribers on YouTube was present at the store's inauguration to promote the event to enthusiasts all over the city. To take things up a notch, Dell also conducted an Alienware Community 1v1 Cup for FIFA with a prize of 35,000 INR worth of store credit for the first place and 15,000 INR worth of store credit for the second.
For the second day of the store inauguration event, popular gaming content creator, Soul Zeref will be coming to the store for a meet-and-greet with fans, along with kickstarting the Dell CS: GO Community 2v2 Cup on 16th September, 2023.
Raj Kumar Rishi, the Vice President and Managing Director of Consumer and Small Business commented on their views on gaming:
The gaming industry in India is growing and for a significant number of people, it’s becoming a way of life and a career. Dell and Alienware have always been at the forefront of evolving and innovating gaming experience, and this new store clearly demonstrates our commitment. The new Gaming Experience Store in Kolkata further strengthens the legacy of the Alienware brand, while also creating a destination for e-sports game leagues and gaming enthusiasts.