The Sims 4 might be getting old, having launched over a decade ago, but that doesn’t seem to slow it down in the long-running life sim series: EA just announced The Sims 4 has managed to gain more than 15 million new players this year alone.
To put that into perspective, it took The Sims 4 six years to amass 20m players after launch back in 2-14 - a figure that then skyrocketed after EA decided to transition the formerly premium title into a free-to-play game in October 2022.
That business model shifts more than multiplied four times The Sims 4’s audience, with EA boasting 85m players back in May this year, and we now know the past year has brought a total of 15m new players.
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EA Focus On The Game Contributed To Sims 4 Success
The most recent figure was unveiled as part of EA’s second-quarter 2025 financial earnings report, and helps offer additional context for its announcement earlier this year that, despite its age, The Sims 4 will continue to be "a foundational Sims experience" as the series moves "beyond linear, sequential Sims releases."
The Sims 4’s boost in popularity also shows EA’s renewed focus on the decade-old game, with the publisher having pledged more bug fixes more often this May as it seems to address years of technical issues. That’s on top of a range of new in-game initiatives, such as the new live-service style Reaper’s Rewards Event, and a continuing avalanche of new DLC.
Next up for The Sims 4 is the Life & Death expansion, which releases this Thursday, 31st October. Its launch follows a free base game update last week considerably expanding Sims’ ghost-form gameplay, and comes ahead of a new series of creator-designed DLC packs.
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Netflix Shuts AAA Game Studio Without Launching a Single Game
Netflix’s push into gaming might not be going as planned. First reported in Game File and confirmed by Netflix, the streaming giant has discreetly shut one of its studios, the first in three years since it started foraying into gaming.
According to Game File, the shut studio was known as Blue. In 2022, the company announced it hired former Overwatch executive producer Chacko Sonny to run the studio. Since then, Blue has roped in several game industry veterans with experience working on high-profile franchises including Halo and God of War.
If reports are to be believed, Blue was developing a multi-platform AAA game for an original IP but was shut down before the could be announced or launched. Netflix has released a steady stream of games on its platform since the start of its gaming experiment in 2021.