Netflix’s new games chief seems to be turning things around for the company. Alain Tascan, who became president of games in July, has hired Jeet Shroff for the newly created role of a VP over games tech and portfolio development.
Similar to Tascan, Shroff has come from Epic Games, where he served as VP of games development. At Netflix, he will be in charge of promoting consistency across its portfolio of games, both licensed and homegrown.
Netflix has released over 100 games since it started building a games library in 2021, and Shroff’s hiring is a testament to the fact that they all need to meet the company’s standards, whether they come from inside the company or not.
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Netflix Lays Off Some Employees Alongside New Hirings
Alongside hiring, Tascan also had to make some tough decisions. Netflix’s games division conducted layoffs recently. Two people close to Netflix estimated the figure was in the dozens while another person said that it was below 35.
Tascan’s oversight of games has come as Netflix still faces skepticism about its investment in the format from Wall Street experts and company insiders alike. Three years later, the effort has produced few hits, with some exceptions like 2023's hit "Oxenfree II" and "GTA Trilogy."
Besides, only a small percent of Netflix’s subscribers had played its games as of 2023, per data from analytics firm Apptopia. Netflix recently changed up its gaming leadership by hiring Tascan and moving Mike Verdu, the gaming veteran it originally brought in to build the division, into a new role this summer.
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Netflix Wants To Retain Users With Games
Games is one of the company’s two new areas of development, alongside advertising, under co-CEO Greg Peters. Peters said during Netflix’s Q2 earnings call that the firm was happy with the progress it witnessed, with engagement on games last year.
Besides, Netflix is launching Minesweeper as part of its selection of subscriber-only games, and the game is now available for iOS as well as Android users. The classic puzzle game that most people know from Microsoft Minesweeper, available in Windows 11 and versions dating back to 1990, has fresh colorful graphics and new modes.
Netflix’s take on the classic game looks a whole lot like the old Minesweeper, but it adds a Journey Mode that takes players to different levels across world stages as well as unique daily challenges.
While looking for and flagging sea mines on a grid is a logic puzzle that’s often cloned in plenty of money-seeking games on the Play Store and App Store, Netflix subscribers will not find any in-game ads or microtransactions in the streaming service’s new edition.