iPhone 16 series pre-orders kicked off on September 13 but the demand for most models globally has been high, as per a market analyst. Apple’s top performer is said to be the iPhone 16 Plus which has seen the highest growth in pre-orders compared to the previous generation.
On the other hand, iPhone 16 Pro and iPhone 16 Pro Max models are witnessing lower demand despite shorter delivery times and up to 100 percent more units ready for shipment.
In a blog post, TF Securities analyst Ming-Chi Kup revealed both iPhone 16 and iPhone 16 Plus have seen more year-on-year (YoY) demand compared to their previous counterparts. The standard model is expected to have 10 percent more first weekend pre-orders, while the Plus variant’s demand is a staggering 48 percent more, dezpite higher average delivery time compared to iPhone 15 Plus.
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iPhone 16 Series Pre-Orders Drop By 12 Percent
The total first weekend pre-order sales of the iPhone 16 series are said to be around 37 million units - a decrease a about 12.7 percent compared to last year. One of the major contributing factors is said to be a falling demand for the iPhone 16 Pro models. The pre-order volumes for the iPhone 16 series are attributed to the introduction of the new tetraprism lens on the iPhonen16 Pro.
As per Ming-Chi Kuo, the lack of Apple Intelligence features at launch could be one of the reasons behind the low pre-order numbers. Features like writing tools, a smarter Siri, Clean Up tool, and Image Playground were previewed by Apple at its Worldwide Developers Conference 2024 in June.
Although a handful of them are scheduled to make their debut with the iOS 18.1 update next month, some have been delayed till next year. However, the analyst further suggested that there is still hope for the company to increase its iPhone 16 sales following the release of Apple Intelligence as well as during the holiday season.
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Apple AirPods Pro 2 Gets FDA Nod For Its Hearing Aid Features
The US Food and Drug Administration (FDA) has finally authorized the first over-the-counter (OTC) hearing aid software compatible with Apple AirPods Pro 2 headphones. This new feature, which will be integrated into the AirPods Pro 2 through a software update, will enable the earbuds to function as personalized hearing aids. The feature is aimed at helping users with their perceived mild-to-moderate hearing impairment.
Recently, Apple announced that its AirPods Pro 2 could be “transformed” into hearing aids with the upcoming software update. This new update, which was awaiting the green light from the FDA, will boost specific sounds in real-time, including parts of speech and environmental noises. The feature has now been authorized and is expected to be available to headphones in over 100 countries.