Meta seems to be working on an AI-powere search engine to decrese its reliance on Google and and Microsoft, according to a report from The Information. The search engine would reportedly offer AI-generated search summaries of current events within the Meta AI chatbot.
The Meta AI bot built into Instagram and Facebook currently leverages Google -- whose parent company, Alphabet, will report quarterly earnings tomorrow - and Microsoft Bing to answer questions about recent news and events.
That might eventually change, as the company’s web crawler was spotted roving the web months ago. The Information’s source indicates a team has been working for about eight months to build a database of information for its chatbot.
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Meta To Take On Other Search Giants
Meta has worked on gathering location data that could be taken on Google Maps, and in September, Bloomberg reported that Apple’s work on search tools in the App Store showed how it “has what it needs” for its own AI-powered Google Search replacement.
Recently, Meta also announced that it struck a multi-year with Reuters, allowing its chatbot to use the outlet’s news articles in answers. The Verge reached out to Meta for a comment, but the company has yet to respond.
Otherwise, OpenAI has confirmed it’s working on an AI search engine called SearchGPT. At the same time, Perplexity’s AI search engine is the subject of lawsuits from News Corp and is also facing legal threats from other publishers, including The New York Times.
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Meta Launches AI-Powered Ads On Instagram And Facebook
Meta seems to trying out something new with AI-driven video editing features, allowing advertisers to animate static images and extend the borders of video content. This new tool is aimed at providing brands with more creative control and flexibility when creating ads for Instagram and Facebook, providing better ways to engage users with dynamic visuals.
Moreover, Meta has launched new AI-powered tools that enable advertisers to transform static images into dynamic videos. The AI can also expand existing videos by generating additional pixels, enlarging the content without compromising on the quality.
These features are being pushed to users in a gradual manner, with plans for wider availability in 2025. The tools aim to enhance creative options for advertisers on Facebook and Instagram. Facebook owner Meta recently revealed a new AI model dubbed Movie Gen that can produce realistic-looking videos using only text prompts. Meta’s announcement comes just 6 months after OpenAI took the AI industry by storm by unveiling its text-to-video generator, Sora.